Custom Software Development
Bespoke product engineering
Custom software is our oldest discipline and our default starting point. We build the systems your business runs on — from the first wireframe to the on-call rotation that keeps it healthy in year three. Our engagements typically begin with a fixed-scope discovery sprint to de-risk the build, followed by outcome-priced delivery in vertical slices. We work in cross-functional pods (product, design, engineering, QA, SRE) led by a senior architect who stays on the engagement from day one through to launch.
- Web platforms (React / Next.js / Remix)
- Mobile (iOS, Android, React Native, Flutter)
- Backend APIs (Go, Python, Node, Java)
- Legacy modernization & strangler-fig migrations
- Embedded & device-side software
- 01Discovery sprint (1–3 weeks) — problem framing, architecture spike, risk register
- 02Vertical-slice delivery — working software in weeks, not quarters
- 03Trunk-based development, feature flags, continuous deployment by default
- 04Code review on every change · 80%+ test coverage on critical paths
- 05Observability designed in: structured logs, metrics, traces from day one
- →Architecture decision records (ADRs)
- →Production-grade source code under your ownership
- →Automated test suite and CI/CD pipeline
- →Runbooks and operational handover
- →30/60/90 post-launch operating support
- Duration
- 16 weeks
- Team
- 1 architect · 4 engineers · 1 designer · 1 QA
- Shape
- Outcome-priced build, weekly demos, fortnightly stakeholder review
- ×Staff augmentation theatre — every engagement is outcome-owned, not seat-rented
- ×Frameworks-of-the-month — we pick the tool that will still be loved in three years